How to Maximise Sales Using Direct Email Marketing

 

Every company, large or small, understands the importance of marketing investment. However, marketing implies different things to different people. Some like banner ads, while others prefer social media. There are numerous strategies to advertise your store, all of which require a significant amount of time and resources that most ecommerce businesses lack. Furthermore, where is the payoff for all of this? Each activity must be tracked independently.

Direct email marketing is only one of many strategies available, but it is important and effective for many e-commerce businesses. Growing genuine relationships with buyers is extremely difficult and costly without it, and long-term connections are essential for sales, repeat purchases, and brand loyalty.

Despite being one of the oldest types of e-commerce marketing, email still provides the highest ROI for online store owners who use it appropriately. Direct email marketing is 40 times more effective than social media when attracting new clients, and using emails is, therefore, a no-brainer.

Here are a few practical strategies you can use right away to capitalise on the potential of email marketing campaigns.

Remember that you dislike getting solely promotional emails like any of your customers. The majority of them are probably never even opened. So attempt to put yourself in your customers' shoes and think about what makes them tick. What do they truly desire and cherish? And what do they despise the most? Keep it in mind whenever you write an email (or any marketing message, for that matter).

Now for our direct email marketing advice.

●      Create a Series of Welcoming Emails

Make a good first impression by welcoming new email subscribers with wide arms. Please provide them with information about your company and offer them relevant articles. If they subscribed to a specific topic on your site, you could send them some of the most popular posts from that category. Send them a welcome offer to sweeten the deal. To truly delight your fresh new consumers, offer a discount to encourage a trial or perhaps a sample of one of your most popular products. That is something they will never forget!

Create an email campaign with a few emails instead of just one welcome email. You may even tailor each subsequent email to be more relevant to your audience based on their responses to prior ones.

●      Segment Your Emailing List

Segmentation greatly enhances the personalisation of your interactions. Some people assume that mass emails are impersonal and robotic. And it's possible if emails aren't well-thought-out. However, if you take the effort to segment your email address lists based on specific criteria, you can make each email feel as if you're speaking to just one individual and speaking their language. It is best to include demographics (gender, age, income, etc.) and psychographics (interests, behaviours, and lifestyles). The more specific your communication, the more effective it will be. Knowing your buyers' vernacular, for example, will make you more relatable to them.

●      Personalise the Emails

Based on the previous idea, personalisation is crucial, and Personalisation can result in a 10-15% boost in conversion rate and a 20% increase in customer satisfaction rate. According to the report, 84 per cent of customers believe that being treated like a person, not a number, is the key to winning their business. According to the same survey, customers are more than twice as likely to consider tailored offers valuable.

Automated personalised email marketing refers to increasing your ecommerce store's user experience by providing automated but targeted content and messages depending on their activities and habits. In addition to personalised direct email marketing, improving user experience assists you in developing personal relationships with your customers and nurturing leads to convert them into purchasers and then repeat buyers.

●      Create Some Loyalty Programs

Everyone enjoys being made to feel special. And possibly even more crucial than new customer acquisition is customer retention. After all, returning customers spend more than 65 per cent more than new customers.

Here are some suggestions for increasing loyalty:

1.      Birthday and anniversary emails containing special incentives (similar to a brand's birthday rewards)

2.      Discounts on their favourite products (those they've been eyeing for a long time, having visited the product landing pages a few times)

3.      Early sneak peek at new products (before the global release of a new collection)

●      Optimise for Mobile

Almost half of all emails are opened on mobile devices. Consider opening an email on your phone or tablet and discovering that it isn't optimised for your device. It could be your email app, dark mode, screen size, or operating system, but it makes no difference. You're probably going to delete that email immediately. And that is exactly what your clients will do if you do not make their mobile experience enjoyable.

Rather than spending hours manually modifying each email (what a nightmare! ), invest in a platform. Platforms that adjust automatically for different mobile devices and varied displays, operating systems, and email programmes are game-changers.

●      Split Test Your Direct Email Marketing Campaigns

To increase open and click-through rates, split test the following parts of your email: subject line, email length, images, calls to action, general structure, and more.

A split test initially involves sending two versions of the same email to a limited group of recipients. The winning version is then sent to the rest of your audience once your email programme determines which email was better received. It's a win-win situation: your customers receive a more interesting email and obtain better results.

●      Notify About “Back in Stock Items”

This basic email can be easily automated, yet it is extremely effective in boosting purchases. Your customers have already demonstrated purchasing intent. Even if your inventory couldn't meet that demand at the moment, a consumer is still likely to be intrigued. Give them what they want, and you will have a devoted repeat customer! Your customers will also feel taken care of as you took the time to send them that email.

●      Followup Abandoned Carts

Every year, millions of dollars are lost due to abandoned shopping carts. Don't allow that to happen to you—follow up with consumers who were almost ready to buy (their shopping cart was already full!). Perhaps the overall cost, including shipping, fees, and taxes, exceeded their expectations. Maybe their shipping alternatives were inadequate. Or perhaps they simply decided to look around. In any event, reminding customers imaginatively that they spent all of this time selecting their products and adding them to the basket could be incredibly beneficial. These abandoned cart emails are extremely simple to set up. And with automated email, you'll have more time to operate your firm.

●      Send in Seasonal Promotions

Keep your clients' affections alive by not letting them go cold. Send them what they're searching for just as they're getting ready for the next season. Catch them before they realise they need a new sweatshirt for the winter or a swimsuit for their summer vacation. Take advantage of the holiday season, which typically generates 30% more income than the rest of the year.

●      Track The Results

Without measuring your results, you'll never know what works. Fortunately, email marketing is simple to track. Almost any email marketing programme displays open statistics, click-through rates, conversion rates, and unsubscribe rates. More advanced software will provide insights into larger campaigns and the reasons behind all of this. Ultimately, you want to do more of what works, and less of what doesn't, and analytics can help you achieve that.

●      Invest in Email Automation

Mastering and delivering results from an email marketing strategy takes time. But there is a better approach, and it is known as automation. All your email marketing strategies and campaigns might be simply automated, saving you significant time and work. Automation will also assist you in achieving your ultimate goal of converting browsers into buyers.

MMW3Degrees, a well-known and established company, will assist you with your direct email marketing strategies and campaigns. Furthermore, you can begin a free consultation with no obligations to see if they are right for your company.