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Showing posts from June, 2019

Integration and Hosting at the Same Place

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API is the abbreviation for Application Programming Interface, which is a software intermediate that lets two requests to exchange in between each other. Every single time you use a mobile application like Facebook, you’re doing it by means of an API. How does it work? When you use a mobile application on your Smart phone, the application links to the Internet and directs information to a server. The server then regains that data, understands it, accomplishes the essential movements and directs it back to your smart phone. The request then understands that information and presents you with the info you wanted in a legible way. This is how API integration works. The Interface An application programming interface (API) is a go-between that processes request and safeguards all-in-one running of enterprise organizations. API allows communication amid data, requests, and devices. It transports data and eases connectivity between mobile devices and programs. API can also

The Top 5 Medical Marketing Mistakes (And How to Fix Them)

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Carry on doing what you’ve always done Medical marketing has changed dramatically in recent years, along with the rapid evolution of the marketplace in which pharmaceutical and healthcare companies are operating. Regulators are becoming more risk averse, there is a greater focus on prevention rather than treatment, healthcare policy-makers are increasingly determining what doctors can prescribe and chronic disease is becoming more prevalent, to name but a few of the environmental factors that are evolving.  To stay relevant and successful, pharmaceutical companies need to change from the product-centric model that has dominated in past decades and build marketing and sales strategies that are fit for the future. Ignore your data Data is a pharmaceutical marketer’s greatest asset. Data is what drives the digital channels that the industry is moving towards as well as improving the effectiveness of traditional channels such as direct mail. Data needs to be captured a