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Welcome to the ultimate guide on building a successful website in Australia! In this user-friendly and informative article, we'll take you through the essential steps to create a website that thrives in the digital landscape. From website design and development to social media marketing and content strategies, we've got you covered. Let's dive in! Understanding the Purpose and Audience Before diving into the website and app builds process, it's crucial to understand the purpose of your website and identify your target audience. Consider what your website aims to achieve and who your ideal visitors are. Think about the objectives of your website and the people you are willing to target. Do in-depth market research to determine the preferences, interests, and their pressure points. This initial step lays the foundation for a successful website. Website Design: Capturing Attention and Enhancing User Experience Website design is more than just aesthetics. It's about cr

Carry on doing what you’ve always done Medical marketing has changed dramatically in recent years, along with the rapid evolution of the marketplace in which pharmaceutical and healthcare companies are operating. Regulators are becoming more risk averse, there is a greater focus on prevention rather than treatment, healthcare policy-makers are increasingly determining what doctors can prescribe and chronic disease is becoming more prevalent, to name but a few of the environmental factors that are evolving.  To stay relevant and successful, pharmaceutical companies need to change from the product-centric model that has dominated in past decades and build marketing and sales strategies that are fit for the future. Ignore your data Data is a pharmaceutical marketer’s greatest asset. Data is what drives the digital channels that the industry is moving towards as well as improving the effectiveness of traditional channels such as direct mail. Data needs to be captured a