How to Maximise Sales Using Direct Email Marketing
Every company, large or small, understands the importance of marketing investment. However, marketing implies different things to different people. Some like banner ads, while others prefer social media. There are numerous strategies to advertise your store, all of which require a significant amount of time and resources that most ecommerce businesses lack. Furthermore, where is the payoff for all of this? Each activity must be tracked independently. Direct email marketing is only one of many strategies available, but it is important and effective for many e-commerce businesses. Growing genuine relationships with buyers is extremely difficult and costly without it, and long-term connections are essential for sales, repeat purchases, and brand loyalty. Despite being one of the oldest types of e-commerce marketing, email still provides the highest ROI for online store owners who use it appropriately. Direct email marketing is 40 times more effective than social media when attract